THE ORDINARY DAY OF SWEDEN

源于瑞典的日常生活

BRAND ORIGIN

品牌起源

北歐的自然景色、人文環境、生活方式和美學精神深深地吸引著品牌創始人，啟發了他內心的追求，并希望把這份洋溢著幸福感的生活理念傳遞給每個家庭，分享給更多人。為了更好地把北歐美學設計融入產品，創始人與CristianoPigazzini和Alexis兩位來自北歐本土的設計師攜手合作，契合共同的愿景，致力打造一個將自然與生活融合的品牌。

ogonblick takes moments as the source by combining with the brand concept of enjoying the Nordic life in every moment. We divide the day into five key moments: Morgon (Morning), Dag (Day), Eftermiddag (Afternoon), Skymning (Evening) and Natt (Night). According to different moments, we develop various kinds of quality goods to improve your quality life in every moment and bring more considerate company for everyone who loves life.

BRAND SYMBOL

品牌符號

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燕子象征著勤勞與智慧，它們會一枝一木筑造自己的小巢。北歐時刻希望大家像燕子一樣，把我們的好物帶回家，一點一滴用心營造溫馨而精致的生活空間。因此我們選用易于辨識的燕子圖案作為獨特的品牌符號。

The Swallow symbolizes diligence and wisdom. They build their own nests piece by piece. In northern Europe, we hope that you can build your warm and delicate home like the Swallow. Therefore, we choose the Swallow pattern which is easy to be recognized as the distinct brand symbol.

“ogonblick”是北歐瑞典語，意為 “Moment” 時刻，源于瑞典斯德哥爾摩，以時刻享受北歐生活為品牌理念。以服飾、家居、餐飲、文化體驗為產品核心，倡導自然環保，優選材質，融合北歐設計美學，貼近生活氣息，為顧客打造全新體驗式購物場所，同時把源于瑞典日常生活的幸福感傳遞給大眾。

“ogonblick” means “Moment” in Swedish. The brand originated from Stockholm, Sweden, with the brand concept of enjoying the Nordic life in every moment. We advocate environmental protection and prefer quality materials through series of products focusing on fashion & accessories, home ware, food & beverage and cultural experience. It integrates Nordic aesthetic design into the products and ordinary life to create a new experiential shopping space for customers with the happiness from Sweden.

BRAND DNA

品牌基因

?ogonblick遵循斯堪的納維亞風格，以自然、簡約、和諧，美好為品牌DNA, 構建一個北歐生活美學品牌。

回歸自然本質，啟發大眾對生活品質的追求，并帶給顧客一份溫暖幸福感。

Following the Scandinavian style, Ogonblick takes nature, simplicity, harmony and beauty as its brand DNA to build a Nordic aesthetic lifestyle brand. Back to nature, inspire people's pursuit of quality life, Ogonblick will bring warm and happy feelings to the customers.

北歐時刻堅持

自然與藝術結合的原創設計

OGONBLICK? ALWAYS INSISTS ON THE ORIGINAL DESIGN

COMBINING NATURE AND ART

設計出有溫度和獨具北歐美感，并符合人們生活習慣的高品質產品。

To design high-quality products with warmth and unique Nordic style, and in line with people's living habits.

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DESIGN CONCEPT

設計理念

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Natural

自然

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Simplicity

簡約

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Environmental Protection

環保

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Beauty

美觀

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Original Color

原色

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Comfort

舒適

BRAND CONCEPT

品牌理念

ogonblick以時刻為源點，結合時刻享受北歐生活的品牌理念。

我們將一天劃分為五個重要的生活時刻：晨曦、白晝、日斜、落霞，夜闌。根據不同時刻研發多品類的生活好物，以提升每個時刻的生活品質，為熱愛生活的你帶來更貼心的陪伴。

ogonblick takes moments as the source by combining with the brand concept of enjoying the Nordic life in every moment. We divide the day into five key moments: Morgon (Morning), Dag (Day), Eftermiddag (Afternoon), Skymning (Evening) and Natt (Night). According to different moments, we develop various kinds of quality goods to improve your quality life in every moment and bring more considerate company for everyone who loves life.

BRAND SLOGAN

品牌廣告語

BRAND POSITION

品牌定位

ogonblick 以親近自然和融合瑞典的日常生活為品牌定位，首選環保優質材料，運用對自然友好的制造工藝，為大眾提供獨具美感和實用的生活好物，時刻陪伴在顧客的每個美好生活片段中。

With the brand positioning of integrating the ordinary life in Sweden and staying close to nature, Ogonblick selects eco-friendly and quality materials, and uses green manufacturing process to provide the public practical and recyclable goods with unique aesthetic design in every moment of their wonderful lives.

BUSINESS RETAIL CONTENT

產品業態

STORE IMAGE

門店形象

采用環保材料及經典的北歐原色，呈現自然與藝術結合的視覺效果，營造溫馨愉悅的舒適氛圍，

打造沉浸式購物體驗之所，讓顧客享受輕松購物的同時，還感受到北歐時刻每一處來自瑞典的日常生活方式。

It adopts environmental protection materials and classic Nordic original colors to present the visual effect of nature and art, create the pleasant and comfortable atmosphere, and build the immersive shopping experience, so that customers can enjoy the relaxed shopping and taste the Swedish ordinary life in Ogonblick.